Weekly Update

Google Play Apps Accelerator

Jason Schklar · Monday, March 23, 2026
🎯 Anchor Mentor 📅 Week 3 of 12 🏢 Focus Forge · Skarvo 👥 Squad: Ming Hu (ASM) ⏱ Mar 10 – Jun 2, 2026

📋 Week 3 Snapshot

Mar 23, 2026
Progress to Date
  • ✅Kickoff diagnostic call — Focus Forge (Alan) · Mar 18
  • ✅Kickoff diagnostic call — Skarvo (Suhail) · Mar 17
  • ✅Weekly 1-hr recurring meetings set — both companies, Monday mornings
  • ✅Top challenges identified for both companies
  • 🔄OKR finalization — in session today
  • 🔄Skarvo tech specs / roadmap — promised, not yet received
  • ⬜Bench mentor matching — not started (needs OKRs first)
  • ⬜Google on-device AI contacts for Skarvo — not started
  • ⬜Focus Forge: community comms / email campaign activation
  • ❓Focus Forge company name unconfirmed — is Choreo the product?
3 Things Worth Knowing
📣
Tomorrow: Full-Cohort Training Session Jason presenting "UX/UI: The Process and ROI of UX Strategy" — Tue Mar 24 at 8:15 AM PT and 6:15 PM PT. Coordinate with Marcus Foon (mfoon@google.com) today.
📱
Skarvo: Strong Early Signal to Build On 21% Android pre-registration conversion from prior Google Ads experiment. Structure acquisition experiments + qualitative testing as a near-term OKR.
🧠
Focus Forge: Trust Gap with Core Users Some ADHD users are dismissing Alan because he doesn't have ADHD himself. Credibility-building through genuine research and community transparency is urgent.
Dev Teams — Next Week
Focus Forge
Send first email campaign to opted-in user list
Do deeper ADHD research — credibility + product depth
Rank top 5 backlog items using framework from today
Skarvo
Share roadmap, sprint docs, and tech specs with Jason
Confirm recurring Monday 9am 1-hr calendar block is set
Draft initial OKRs based on today's discussion
Ming (ASM) — Next Week
Set up Gemini auto-transcription for both squad meetings
Confirm whether Skarvo can join Jason's Slack workspace
Share Squad Hub task tracker link + confirm action items logged
Set recurring Monday meeting for Focus Forge (1hr before Skarvo)
Follow up on Google Group email alias for cohort companies
Jason — Next Week
Finalize OKRs with Alan (Focus Forge) — today's session
Deliver UX + onboarding talk to Alan — today's session
Share AI workflow examples with Skarvo team
Identify Google on-device AI / Gemma contacts for Skarvo P1
Match Alan to first bench mentors (post-OKR)
Coordinate slides for Mar 24 cohort training with Marcus Foon
📣 Tomorrow — Tue Mar 24: Full-cohort Virtual Training Session — "UX/UI: The Process and ROI of UX Strategy" · 8:15 AM PT + 6:15 PM PT · Coordinate logistics with Marcus Foon (mfoon@google.com)
Company #1 — Focus Forge
Focus Forge
Squad Company #1
👤
Alan Nunez · alannunez1679@gmail.com · Solo founder · Southeast Asia (UTC+7) · Product: Choreo
👤
Huming · ASM · Google
Product
Choreo
Category
ADHD / Family Chores
Stack
Flutter · Firebase · Cloud Run · RIVE
Team
Solo (Alan)
Monetization
RevenueCat · Gems
Last Session — Mar 18 (Kickoff)
  • App = Choreo: gamified chore-tracking (streaks, XP, RIVE characters) for ADHD + families
  • Alan pivoted from mechanical engineering post-2020 layoffs; spotted gap via Etsy trend research
  • Biggest challenge: prioritization — large community backlog, no ranking system
  • No community comms strategy — has opt-in email list, never sent a campaign
  • Users stay positive even when bugs hit — strong emotional retention signal
  • You flagged: Google favors AI-integrated apps — explore genuine touchpoints
  • Trust gap: some ADHD users dismiss Alan for not having ADHD himself
This Session — Agenda
1
Review & Finalize OKRs Set at End of Last SessionLock 3–5 OKRs for the 12-week program. Tie to prioritization + community engagement.
2
UX + Onboarding Talk You CommittedFTUE, retention hooks, what good onboarding looks like at indie/solo scale.
3
Introduce a Prioritization FrameworkOne concrete tool (RICE, MoSCoW, or 2x2). Even rough — gets him unstuck.
4
Set Email Campaign DeadlineFirst campaign to opt-in list. Make it concrete — what day, what subject line.
5
Confirm Company Name Quick CheckIs Focus Forge the company and Choreo the product? 10 seconds.
Company #2 — Skarvo, Inc.
Skarvo, Inc.
Squad Company #2
👤
Suhail Ahmad · suhail@skarvo.com · Also: Amar (Ashish Suman) & Assan (Ammar)
👤
Ming Hu · ASM · huming@google.com
Product
On-device AI Apps
Tech
Gemma · iOS · Android
Team
5 → 6–7
Runway
2–3 years
Target KPI
100K DAU / 1M MAU (18mo)
Android Pre-Reg
21% conversion ✅
Last Session — Mar 17 (Kickoff)
  • Core bet: on-device Gemma AI, iOS + Android — private, family-oriented consumer experiences
  • Founding trio together 3 years; strong team stability signal
  • 4 challenges: P1 on-device AI architecture, P2 agentic UX/UI, P3 value prop/PMF, P4 Google GTM
  • iOS discovery gap — Android pre-reg strong but iOS strategy unclear
  • You flagged: track soft/qualitative metrics alongside OKRs
  • Agreed: 1-hr weekly sessions, recurring Mondays 9am
  • Suhail to share roadmap + tech specs — not yet received
This Session — Agenda
1
Check: Did Suhail Send Docs? First OrderRoadmap, sprint docs, tech specs were promised. Review together if received; set hard deadline if not.
2
Identify Google AI Contacts (P1)Your primary Incrementor value right now. Even directional routing counts — who at Google knows on-device Gemma?
3
Sharpen Value Prop (P3)Push for a crisp one-liner. Who is the primary user? What does "private, family-oriented AI" mean in one sentence?
4
Share AI Workflow Examples You CommittedPromised last session. Share in this call or async by EOD.
5
Slack Workspace StatusMing was checking on adding Skarvo to your Slack. Get an update.